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    Rarely am I actively embarrassed for a major tech firm, but BlackBerry makers RIM sent me hiding under my desk today when they introduced … The TRS-80 Computer Whiz Kids! This cataclysmically uncool “viral” campaign comes as new RIM CEO Thorsten Heins reaches into the couch cushions to try to find strategies to buoy the company’s declining U.S., Canadian, and European market share before BlackBerry 10 phones arrive. [via PCMag]

    Rarely am I actively embarrassed for a major tech firm, but BlackBerry makers RIM sent me hiding under my desk today when they introduced … The TRS-80 Computer Whiz Kids!

    This cataclysmically uncool “viral” campaign comes as new RIM CEO Thorsten Heins reaches into the couch cushions to try to find strategies to buoy the company’s declining U.S., Canadian, and European market share before BlackBerry 10 phones arrive.

    [via PCMag]